Content Writing and SEO both are the very important aspects of digital marketing for the generation of traffic to the website. If you have a unique content with followed guidelines can help in targeting your potential customers. Once they get engaged, it will always land you in a good ranking in Google Search results. Proper on-page and off-page optimization are necessary to get recognition and to get indexed by the search engine crawler. When Content Writing and SEO go together then the day is not far when you will be among top websites generating the high amount of revenue. This will land organizations to increase their profit and ultimately contribute to the economy.
Some of the top companies have their digital marketing team where they plan their strategies and execute them properly with the defined objectives. Both activities when performed always give the best results and turn out to be the most efficient process.
Some of the important strategies of Content writing that one should follow to get the online presence are as follows:
- Guest Posting
One of the most important reasons to get engaged and to have a mass reach requires promotion through the Guest Posting. This strategy will always provide content marketer a large audience and build authority which will be within the area of expertise. Content writers work for this platform. They have the key responsibilities to promote their website through paid or non-paid procedure. Smart content marketers always follow the guidelines before publishing the post on other’s websites.
Some websites have huge reader visit. So, the marketer needs to go through the Domain Authority as well as page Authority which also gives a sense about the website that whether the article should be posted or not.
- Get Socially Engage
Social Media plays an important role and is now growing at a very great pace. For generating great exposure and online presence, it is very necessary for the marketers and the team to have its promotion on all the social media sites. Thus, it provides a sense of belongingness among the targeted audience through the online presence.
For promoting the content, the team should use Twitter, Facebook and Google Plus where audience engagement is at peak. Proper use of social media for content promotion will always provide a better opportunity to have an online presence and great deal with the audiences in form of content.
- Always examine your Analytics
It is the most important tool which is used to determine the traffic that is being generated on the website. It helps in getting familiar with the errors and the bugs on the website. It provides extensive information about the content and the promotional strategies done by the marketers. So, it is necessary to have keen eyesight over the analytics for getting more engagements. Keeping a view over traffic will give information that from where these traffics are coming, what is the source and rankings of the website.
- Don’t forget to add video to your Content
Adding videos to the content allows an attraction quotient among the readers to get engaged with the content. Mere text-based content will give only a perception of reading the content but adding video to it will enhance its efficiency and is a very valuable asset for attracting new readers and engaging them to share the content. Among the top researches, it has been found that visual material in text content will always land up in retaining customers.
- Reward the followers of your content
It is indeed a very important strategy in which giving a feedback or providing a response to your readers with mentioning the name or giving a response will show how socially engaged you are with the audience. Always appreciate the feedback given by the general public about your content whether it is good or bad because it will always give an opportunity to improve and will enhance the skill to engage the readers.
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Pragyan Prabha is a professional content writer who loves to pen down her views on a number of topics that interest a reader. She covers various facets in her article which include SEO, SMO, SEM, PPC, content marketing, website designing, development and many more.